Inbound MarketingIt’s undeniable: marketing has changed. As consumers, we’re more discerning, more alert, and more skeptical than ever.
We make buying decisions with our heads and our hearts.
We resist the “hard sell” and gravitate to brands that earn our trust. And for organizations committed to earning that trust—those who genuinely respect their customers—inbound marketing is a tremendous opportunity.
Inbound marketing is about attracting customers instead of interrupting them. It’s about understanding your audience, creating helpful content that answers questions and addresses business problems, and promoting it so your prospects can easily find it.
Inbound marketing is an art that requires dynamic, interesting, hit-the-nail-on-the-head content created for your specific audience.
Inbound marketing is a science—carefully managed with metrics and reports that allow companies to generate leads, demonstrate ROI (finally!), and track exactly:
- Who is interacting with our content?
- How is our content performing?
- How many leads and conversions result from our content?
Driven by data, inbound marketing is a comprehensive offering that can encompass services many companies used to view as one-offs, including social media management, SEO, blogging, website analytics, video, email marketing, and lead generation.
And it’s generating some pretty impressive results:
Average Cost Savings
Using inbound marketing tactics saves an average of 13% in overall cost per lead. (source)
Average Website Conversion Rates
· Adopting an inbound strategy doubles average website conversion rates, from 6% to 12%. (source)
54% more leads are generated by inbound tactics than traditional paid marketing. (source)