Resources

Tips, templates, and tools to strengthen your brand and sharpen your marketing.

Templates

Social Media Calendar Spreadsheet

Social Calendar SpreadsheetIf you’re looking for a way to streamline your efforts, this Social Media Calendar Spreadsheet will help ensure you’re organized and on track. It will also help you:

  • Plan your social media content and publishing schedule months in advance
  • Strategically outline campaigns, content themes, and messages by channel
  • Streamline your social media activities (save time and better allocate your resources)
  • Improve your social media presence

Get the Social Calendar


The Busy Marketer's Content Calendar Checklist and Worksheet

Busy Marketer's ChecklistCarefully planned and developed content can help you reach your key audiences and support business goals. This interactive worksheet will help you:

  • Define the web platforms and media outlets where you’ll reach your audiences
  • Create content goals and a schedule to work toward them
  • Identify themes and subject matter experts that align with your goals

    Download the Content Planner



Healthcare Marketer Content Calendar Checklist and Worksheet

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  • Define the web platforms and media outlets where you’ll reach your audiences
  • Create content goals and a schedule to work toward them
  • Identify themes and subject matter experts that align with your goals



    Download the Content Planner



SWOT Analysis Template

Conducting a SWOT analysis can help a company be successful in a competitive marketplace. You’ve got to know yourself before you decide where you’re going! Use this template to:

  • Complete a SWOT analysis with your team
  • Assess the competitive landscape
  • Take productive action
  • Plan your business or marketing strategy


    Get the SWOT Template



Google AdWords Campaign Planning Template

Whether you’re new to Google AdWords or a seasoned pay-per-click professional, this spreadsheet will help you:

  • Write ad copy and stay within Google’s set character limits for each line
  • Strategically outline your campaigns, ad groups, and ads within each ad group
  • Keep your campaigns organize


    Get the AdWords Template



CSR Marketing Template

CSR Marketing TemplateIf you’re looking for a way to create your marketing strategy, this CSR Marketing Template will help you:

  • Plan your CSR marketing goals
  • Strategically outline campaigns, marketing targets, and messaging
  • Streamline your marketing efforts
  • Improve your outreach and execution

Get the CSR Marketing Plan

E-books

The Essential Guide to Preparing Your Brand for Crisis

CAL-ebk-crisis-CTAprvw-189x266Learn what you can do to safeguard your reputation, preserve your value, and minimize damage in times of crisis—including:

  • Preparing for crisis (or minimizing the damage)
  • Understanding media training
  • Utilizing your most valuable resource: your employees
  • Learning from notorious brand crises



    Download Now




Webinars

The New Normal - How PR has changed and what you can do about it

The New PR Webinar - Calypso CommunicationsIn our on-demand webinar, communication experts discuss how the PR landscape has changed and share strategies that will help you to:

  • Collaborate across departments
  • Empower internal information sharing
  • Create an integrated PR strategy

WATCH NOW


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SWOT Analysis Template Download