|Skills:||UI Design, Graphic Design, Writing|
No Longer Just a Website—a Customer Tool
Usource wanted to transform its informational website into a digital resource that visitors would come back to again and again. The company also wanted to emphasize its friendly, expert team of advisors—a key differentiator for the company in competitive industry.
User Interface Design
Calypso worked with Usource’s team to analyze their audience, focusing on what they need to keep informed about the energy market, and then created opportunities to deliver that to them via the website. The redesigned site includes designated areas for the team to demonstrate its expertise via industry news, trends, and blog posts.