|Client:||The Fessenden School|
|Skills:||Content Marketing, Photography, Video Production, Writing, UI Design|
|View:||The Fessenden Website|
Content for Education
In creating its new website, The Fessenden School enlisted Calypso to develop content that would attract and engage prospective families, compelling them to visit or apply. Our deliverables included user interface design, complete website copy (80+ individual pages), content auditing and mapping, and content creation—including more than 20 blog posts and 30 videos.
The initial stakeholder reviews speak for themselves:
Not only does [the site] exhibit prose and photography at the highest level of professionalism and creativity, but also it is poignant in a way that is nearly impossible to achieve…
…as parents, we are also so pleased to see the school’s image go from scholarly and slightly stuffy, to friendly, joyful, authentic in its voice.
Blog Posts: The Content Engine
For most organizations, a blog is the engine that drives content marketing—and regular, audience-driven posts are the fuel. Calypso worked closely with the Fessenden staff to identify the topics that its audience would find useful—and that would demonstrate the school’s rich history and experience in boys’ education—and helped write them.