|Skills:||Web Design, User Experience Design, Writing, SEO, Web Development|
Aligning Goals to Design
We began by looking at Shields MRI’s business goals and creating a website structure to help meet them. With the user interface in place, site design and copy clarified Shields’ company values, offerings, and benefits to its patients, providers, and internal team members. The programmed site is lean and mean, with ease-of-use, mobile responsiveness, and search engine optimization built in.
Tools that Drive Sales
Many people aren’t aware of the price differences between an independent imaging center (like Shields) and a hospital-based imaging center. So we developed a price calculator to demonstrate what a consumer might save by choosing Shields MRI.