Client:  Polaris Direct
Date: March 2015
Skills: UI Design, Graphic Design, Writing
View: Polaris Direct Website

A New Digital Strategy for Direct Mail

Polaris Direct, a full-service direct marketing and printing company, needed a site that would resonate with their target market, and better showcase both the company’s state-of-the-art technologies and its fun, creative personality. Their new website communicates meaningful messaging to diverse customers and stakeholders, and offers customers ongoing value through written insights and downloadable resources.

Showcasing Services with a Mini Site

In addition to the main website, Calypso created a one-page responsive website to highlight Polaris Direct’s print division, Postalink. Here customers can get an in-depth, interactive look at the company’s print technologies and personalized direct marketing solutions.

The Calypso team more than exceeded our expectations for the creation of our new website. From creative execution to site implementation, their expertise was invaluable as well as professional as they worked to listen and strategize to meet our goals.

Judith Maloy

Director and CEO, Polaris Direct

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