Client:  Heliosphera
Date: October 2008
Skills: Brand Design, Writing

Brand Consistency for the Long Term

HelioSphera S.A. is a Greek company founded in 2007, with major stakeholders in Greece and the United States of America. The company approached Calypso in 2008 to help it define its brand. From brand mark, to messaging, to a style guide that ensured brand elements remained consistent, Calypso set HelioSphera on a path it is still walking today.  The company’s primary product is photovoltaic solar panels and modules, made of micromorph thin-film with an annual capacity of 60MWp.

A Creative Playbook

Just like a football playbook, a style guide defines a brand’s basic elements (and it’s the way you mix and execute those elements that creates communications touchdowns).

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