|Client:||Detroit Renewable Energy & General Motors|
|Skills:||Concepting, Scripting, 2D Animation|
|View:||More at our Vimeo account|
PR and Creative Integration
In a true example of Calypso at its best, we worked across teams to generate a key client announcement in multiple formats for multiple platforms. As part of our ongoing relationship, Calypso’s PR team worked with Detroit Renewable Energy to announce its new partnership with General Motors. In addition to a traditional press release, we produced a colorful, quirky animation to break down technical details and pique stakeholder interest.