|Client:||Garrison Women’s Health|
|Skills:||Brand Design, Messaging|
An Established Brand’s Rebirth
Garrison Women’s Health (GWH) is a women’s health center that has served its community for more than 50 years. After that many years, GWH had outgrown its logo, which no longer accurately represented the personality and mission of the practice. Calypso was approached to take on the challenge of rebranding the practice and building greater awareness to the GWH brand as a whole. The new identity successfully captures the practice’s vibrant personality and welcoming nature, and provides a cohesive voice across its combined areas of expertise.