Messaging, Media Outreach, and Animation for Renewable Energy Project
Detroit Renewable Energy (DRE) is a consortium of renewable-energy generation and distribution companies committed to providing the City of Detroit with safe, reliable, and cost-effective solutions for clean energy and waste disposal.
DRE has a long history of working with General Motors (GM) and turned to Calypso when it launched a new project that brings a sustainable and renewable energy source into the GM Detroit-Hamtramck Assembly Plant. DRE’s goal was to build brand trust and raise visibility among key stakeholders by leveraging this partnership.
Calypso’s public relations and creative teams worked together to announce a renewable energy project that is turning municipal solid waste from Metro Detroit into process steam that is being used to heat and cool portions of General Motors’ Detroit-Hamtramck plant. The project equates to 12 percent of GM’s overall goal of 125 megawatts of renewable energy by 2020.
A truly integrated effort
To support the project announcement: