helping to prepare for a U.S. launch
Drax Biomass manufactures wood pellets for renewable low-carbon fuel from sustainable wood fiber by developing, building, and operating safe and efficient wood pellet production facilities.
When Drax initiated plans to expand in the southern U.S., the company turned to Calypso for branding, messaging, web development, and public relations support.
Calypso has extensive experience in the renewable energy industry and in helping emerging companies find and communicate their value proposition. This experience proved invaluable as Drax built a presence in the U.S. Calypso helped Drax share all the elements of its story in an accessible and visually exciting way, through strategic messaging, branding, and a responsive website.
Strong Brand, Strong Coverage
Calypso managed the announcement of new biomass projects in Louisiana and Mississippi, including press release development, media relations, coordination with government press offices, and event planning assistance. The project announcement received extensive coverage in local and regional media, as well as trade publications, including Biomass Magazine.
The Drax Style Guide
They say that brands are built in decades. The best way to keep a brand consistent and visually strong is to create a guide that is easy to read and understand regardless of when you read it or who you are. We were happy to create a style guide for Drax.