|Client:||The Ogunquit Playhouse|
|Skills:||Marketing Consultation, Design, Video Production, Writing|
Affordable and Effective
The Ogunquit Playhouse in Ogunquit, ME, is unparalleled in its commitment to providing the highest-quality musical theatre, with the best talent in the industry. It challenged Calypso to create content that would reach and intrigue the younger, non-theater-goer. Today, many theaters host traveling shows that essentially pop out of boxes. Unique in this environment, the Playhouse fully produces its shows from the ground up, creating sets, costumes, and lighting design right at the theatre. In today’s DIY culture, Calypso believed this story would resonate; so we created the “Making Magic” video series to spread the word.
Knowing that we would need to get the biggest bang for our buck, Calypso utilized existing show footage and B-roll shoot dates to generate video clips we could re-purpose in multiple pieces. And by planning and writing a strong list of interview questions, we made efficient use of the time we spent interviewing each featured person.