Calypso Refreshes Brand and Redesigns Website for Sales Advisory Firm
Calypso Communications, an integrated creative and public relations agency, recently completed a comprehensive brand refresh for Mansfield Sales Partners (Mansfield). Mansfield is a strategic sales advisory firm that helps companies efficiently and effectively accelerate growth.
To establish a brand identity that represents Mansfield’s evolution and vision for growth, Calypso’s strategists worked closely with the Mansfield team to define core audiences, values, and objectives. With this brand strategy in place, Calypso refined the Company’s messaging, created a modernized logo, and developed a new, responsive website that incorporates custom photography and new content resources. The user-friendly site is a resource for potential clients, integrating informative eBooks, and noteworthy case studies to educate prospects about successful sales philosophies and tactics.
“A strong brand strategy is crucial because it helps employees feel connected to the organization and also ensures that customers feel secure in their decision to pursue a partnership,” said Caitlin Koncheck, Calypso’s associate marketing director. “Through our treasured partnership with Mansfield, we ensured that the outward facing messaging aligned with Mansfield’s internal organizational goals for seamless communication. We look forward to helping Mansfield exceed sales projections for the upcoming year.”
“We’re thrilled about our partnership with Calypso Communications,” said Greg Dunne, founder and CEO of Mansfield Sales Partners. “The brand refresh represents who we are today, our capabilities as a strategic sales advisory firm, and our vision for what’s on the horizon.”
About Calypso Communications
Calypso Communications is an award-winning premier public relations studio that combines strategy, content, and creative to solve business challenges. For 17 years, Calypso has delivered radical acts of communication to local, regional, and global companies across a wide array of sectors, including energy, health care, sporting goods, technology, and higher education. With offices in Portsmouth, N.H. and Portland, Maine, the Calypso team of experts uses an integrated communications approach to help clients achieve their objectives. For more information, visit https://calypsocom.com/.
About Mansfield Sales Partners
Mansfield Sales Partners (Mansfield), located in Andover, MA, is a strategic sales advisory firm that helps companies accelerate their growth efficiently and effectively. Mansfield helps rapidly growing companies increase revenue, build pipeline, penetrate new markets, and open new territories. Mansfield has helped over 250 clients from around the globe build significant market traction in the US. For more information, visit https://www.mansfieldsp.com/.
Tiffany Keenan, PR Coordinator