Leading N.H. Agency Builds Not-For-Profit’s Strategic Outreach Plan
PORTSMOUTH, N.H. – November 22, 2016 – Calypso Communications, an integrated creative and public relations studio, recently expanded its partnership with Leadership Seacoast, a local organization committed to the development of informed and active community leaders. Leadership Seacoast selected Calypso to create and execute an integrated social media and public relations campaign designed to increase community awareness, attract additional sponsorships, and leverage regional media coverage.
“Calypso has always been a great partner for our organization because the team focuses on return on investment in a way that most agencies do not,” said Jennifer Wheeler, Executive Director, Leadership Seacoast. “That’s why we wanted to expand our relationship to include more social media and public relations strategies. It has already helped to increase our enrollment, and as a result helped us to further our mission.”
Specializing in strategic communications, Calypso works closely with a variety of clients across a wide array of industries, including energy, healthcare, higher education, and not-for-profits. For Leadership Seacoast, Calypso designed a number of recruitment campaigns, built a content creation calendar, and utilized social media to expand its reach with alumni, potential candidates, and other community cohorts. All social efforts have been complemented by a traditional media drive that includes optimizing the agency’s extensive network of contacts with regional media and business trade publications.
“Similar to many of our clients, Leadership Seacoast and Calypso have enjoyed a successful partnership for more than 10 years,” said Angela Carter, SVP and Chief Operating Officer, Calypso Communications. “Our expanded relationship allows us to provide a greater level of support and thought leadership to an incredible organization that continues to positively impact the communities where we live and work.”
Founded in 1988, Leadership Seacoast boasts 30 years of achievement through its consistent commitment to educating future Seacoast leaders through the exploration of community issues, effective leadership practices, and personal involvement opportunities. Participants gain a deeper understanding of community needs and volunteerism, while also getting a behind-the-scenes view of the Seacoast community, including tours of local power plants, the Portsmouth Naval Shipyard, and other local infrastructure facilities.
About Calypso Communications
Calypso Communications is a premier, award-winning strategic marketing, corporate communications, and business development consultancy with locations in Portsmouth, N.H. and Portland, Maine. Highly-sought after for its seasoned insight and perspective, Calypso effectively engages stakeholders crucial to driving business and value for clients in the energy, environmental, healthcare, and technology industries. For more information, visit https://calypsocom.com.
Director, Strategic Communications