Search Engine Optimization (SEO)

Appear at the top of their list.
Search Strategy

Get found online.

Search engine optimization (SEO) is the science behind ranking organically at the top of search engine results pages—to drive more traffic to your website. Now more than ever, SEO is about creating content and websites that visitors love, want to return to, and are willing to share. Calypso’s SEO specialists blend technical knowledge with content best practices to optimize your site and boost your search ranking.

Are you outranking your competitors?

To rank high in search results, your website needs the right SEO strategy. First our team will analyze your audience, keywords, and buyer personas. Then we’ll help you optimize your website content for your personas and implement all on-page SEO best practices. Interested in search engine marketing (SEM) or paid search techniques? We can advise you on those, too.

Organic search drives 51% of all web visitors

to B2B and B2C websites. Paid search drives 10%, and social, 5% (via MediaPost). Are you doing everything you can to make sure you’re showing up at the top of organic search results?


SEO Matters

Be Genuine. Be Compelling.

Engagement starts by inviting your audience in. It continues by getting them to stay.