7 Things I Learned My First Year in PR

7 Things I Learned My First Year in PR

Disclaimer: I didn’t get a degree in public relations. I learned almost everything I know about PR from job experience, especially in my first year. In those 12 months, I helped a story get placed in the New York Times, wrote a semi-decent article on something I knew...
Crisis Communications Rules to Remember

Crisis Communications Rules to Remember

Preparation is key to effective crisis management. Prepared politicians, Fortune 500 companies, and well-run local nonprofit organizations all have Crisis Communications Plans and policies in place outlining the important “Who, What, and How.”   Who will do what?...
What does PR really cost?

What does PR really cost?

What should your company pay for professional public relations services? Good question. One that assumes you’ve already established the need for it, perhaps due to a crisis, plunging sales, reputation hit, legal action, or other event or trend. If that’s the case, you...