Make PR Part of Your Sales Strategy

Make PR Part of Your Sales Strategy

PR firms help manage issues that affect a company’s value. The same company’s business developers try to add value before issues can get in the way. Both tug in different directions at the same proposition, using many of the same tools and targeting the same goals,...
Why Formal Reporting Still Matters

Why Formal Reporting Still Matters

If you’re like many of us at Calypso, you spend at least some of your day on social media. As a PR, marketing, and creative agency, we believe social media can drive business growth and strengthen brands. Content developed specifically for the web or social media...