You are the social media guru for your company, the sole person responsible for managing all the social pages for your business. You set the goals and track progress. You scour company news, internal emails and the internet, looking for content to post. You listen and engage your followers. And it is a lot of work. You understand that even as an expert in the digital world, organizing social media content is difficult and time-consuming. Luckily, many productivity tools are available right at your fingertips.
If you’re ready to take your social media to the next level, here are four tips that will help you better plan, manage, and organize your social efforts:
1. Set aside time.
Social media can take up your entire day if you’re not careful. You have content to curate, photos to snap, and useful information to find and share. On top of that, you have to actively reply to incoming messages. All of these tasks combined can lead to hours of searching the web, writing content, or finding answers to tricky questions. To make this easier, block out time in your schedule specifically dedicated to social media research and proactive engagement.
Now, this may be easier said than done. Distractions are all too frequent throughout the workday. If you are anything like me, having the self-discipline to restrict yourself from distracting websites is hard. But thankfully, tools like Freedom, Self-Control, and Cold Turkey help you stay focused by blocking you for a set period of time from accessing web pages you deem as distracting so you can keep your focus on your task at hand.
2. Create a content calendar.
If you’re short on time and resources, it can be difficult to regularly find and share proactive content to your social channels, engage with others, and provide quick responses to incoming messages. If this sounds familiar, you might feel that staying organized is a pointless effort, but don’t worry—managing the process becomes easier when you schedule your content ahead of time using a content calendar.
A content calendar will show you the big picture of your strategy and allow you to track how often you’re posting, the topics you’re sharing, and how long your posts are. A pre-scheduled calendar also allows you to easily edit messaging, graphics, and posting times without having to switch between multiple different platforms.
3. Leverage social media management tools.
When it comes to managing your social media accounts and scheduling your content, there are many great tools available. Here at Calypso, we use Hootsuite, Sprout Social and HubSpot to manage both our own and our clients’ social networks. While each is slightly different, they all allow you to schedule content, monitor the social channels, and view analytics on post performance from a simple dashboard.
4. Curate and save for later.
So, what happens when you find the perfect article to share but you are running into a meeting or just don’t have time to draft an engaging social media posts? The two tools I use daily are Pocket and Evernote. Both of these tools are organizational saviors that offer something your bookmarks bar cannot: the ability to clip articles on the web and file the information away for future use. Let’s break down the features of both tools.
Pocket has fewer complex features than Evernote; however, if you are looking to simply save articles from the web and social sites like Twitter, it’s perfect. The first step is to download Pocket’s web add-on. When you find content you want to store for later, save it into a “pocket,” which is similar to a folder. To organize even further, I highly recommend using the tagging feature, which allows you to attach keywords to articles, helping you sort through saved content even faster. Access your saved articles anytime, even offline, and share your saved articles via social sites or email or exporting to Evernote.
Evernote, a much more robust note-taking and web clipping software, has a wide range of features. Evernote web clipper add-on allows you to not only save an article but to actually clip specific pieces of an article to save and share. After clipping the article, the user can store the article in folders and add specific tags to make finding the saved content fast and easy. Some additional features that I regularly use on Evernote are the note-taking tools, the reminders, and the ability to share entire folders with co-workers.
Managing your company’s social media efforts doesn’t have to be an overwhelming task. By setting aside time to plan and schedule content ahead and utilizing organizational tools, you can create a social media routine that takes the stress out of social media management.