The New York Times – PR as Advertising

The New York Times – PR as Advertising

An amazing thing happened during the Oscars Sunday night. A major news outlet used a PR tactic to reframe an argument and put its opposition on the defense. The newspaper also took control of its brand and positioned itself as not only a newspaper you should buy, but...
Ethics Before Posts

Ethics Before Posts

Decide your ethics before you start—or suffer the consequences.   Why can Donald Trump say whatever he wants in the media and still keep a positive image? In contrast, why did Justine Sacco’s one poorly thought out tweet bring down her career? I think the...
In Defense of Thought Leadership

In Defense of Thought Leadership

Before I tell you what I think about thought leadership, I want you to think about your experience in school. Think about that teacher who broke through to you. The teacher who somehow took a subject in school and gave it life, made you interested—and how everything...

The Virtual Reality Perception Problem

Facebook’s purchase of a virtual reality gaming company named Oculus last week had the whole tech world buzzing. But as Mark Zuckerberg described the benefits of virtual reality, something struck me as off. “Imagine enjoying a court side seat at a game, studying...