What does PR really cost?

What does PR really cost?

What should your company pay for professional public relations services? Good question. One that assumes you’ve already established the need for it, perhaps due to a crisis, plunging sales, reputation hit, legal action, or other event or trend. If that’s the case, you...
Make PR Part of Your Sales Strategy

Make PR Part of Your Sales Strategy

PR firms help manage issues that affect a company’s value. The same company’s business developers try to add value before issues can get in the way. Both tug in different directions at the same proposition, using many of the same tools and targeting the same goals,...