Services

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PR & Social Media

We’re really talking about audience relations. That means engaging all audiences via traditional media and social media channels, and about understanding which triggers inspire the influencers, motivate stakeholders and investors. It all starts with listening.

  • Messaging

    Telling a compelling story about your brand is Calypso’s lifeblood. It’s what we’re known for. The full resources of the Calypso team including our principal, seasoned writers and editors, marketing experts, and public relations professionals will collaborate on strategy, research, design, and execution of initiatives furthering this message. We establish a consistent editorial voice to strengthen brand identity and positioning; coordinate public relations and social media activities to support and enhance existing marketing efforts; develop editorial direction and content with impact that effectively works in all market environments and mediums; target key audiences to foster engagement with your brand.

  • Media Relations

We promote our clients by flawlessly executing a carefully considered mix of communications elements – from media relations and social media campaigns, to community and investor relations programs – to increase audience engagement and achieve bottom-line results. And we protect our clients’ reputations and business interests though continual monitoring and analysis as well as crisis communications training and management. Media relations equals audience engagement.

  • Social Media

Whether you’re a B2B or consumer company, your audiences spend plenty of time online. Our job is to help you better engage with them across multiple platforms. But the first rule of social media is to listen. Understand what your constituencies are saying, and what truly matters to them. What drives them. The second step is to establish the goals of engagement. What are you trying to accomplish? What does success look like? From there, it’s time to develop a strategy and tactical recommendations to move toward your goals. Social media isn’t a light switch, and requires constant nurturing. With persistence and transparency, your fans and followers can become the best evangelists for your brand. And they’ll do it not because they’re paid, but because they believe in you.