We’ve done comprehensive media training for start-ups to some of America’s most beloved brands, from Quizno’s to Canadian Club to Covanta Energy to Unitil. The operative word is preparedness. We can work with the greenest of interviewees to the most seasoned, media-savvy executives to make sure your PR messaging is on target, succinct, engaging, and highly quotable. Shooting from the hip works brilliantly for a select few charismatic C-level rock stars. If you’re not (yet) one of those, we can help.
Calypso designs a personalized training program to ensure the consistent delivery of key messages across the company and at every level of public engagement. Training will be customized to feature new messaging and the use of legitimate, realistic case studies, scenarios, and issues. Sessions will be designed for specific group needs with formats convenient to team work schedules and locations.