Services

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Marketing

Brand boosting integrated marketing campaigns start with research

  • Brand & Reputation Management

    Our approach is to position our clients by first gaining a thorough understanding of their key audiences and issues, and translating that into a communications strategy that creates opportunity, attracts new business, and enhances reputation. As part of this process we develop a strong foundation of well written messaging that resonates with each audience, effectively telling the right story to the right people via the right channel. Whether you need a Portsmouth marketing agency, a Boston PR firm, or a national communications firm, Calypso Communications has you covered.

  • Integrated Campaigns

    The advertising, marketing and communications worlds have become amorphous, with each discipline bleeding into the other. Add to that a social media underpinning and what you have are the ingredients for a modern integrated campaign. But a handful of ingredients do not a cake make, which is why you need a team that understands how to create the recipe for success. What works for others may not work for you, and vice versa. The key is to understand the universe of opportunity, and then insist that marketing strategy informs the overarching campaign. Eyeballs for eyeballs sake aren’t going to increase revenues. Attracting the right eyeballs is the goal.

  • Research

    Calypso will sponsor in-depth research and analysis to fully review a client’s market position and industry influencers, generate a brand theme design integrated with focused messaging and present brand standards with implementation and guideline directives.

  • Digital Strategy

    Discovery Meetings are utilized to determine initial strategic goals and objectives, navigation requirements, special features, PR and social media, customer interactivity, investor relations criteria, search engine optimization, technology needs and other elements.

  • Investor & Business Development

    Whether you need to develop strategy for a business plan or the right approach to investor relations, we’ve been there and done that. Calypso can help identify the right targets and then execute a plan to open doors and (better still) wallets.