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Identity (logos, style guides, etc)
We know you know who you are but does the rest of the world? In this fast paced world of quick glimpses and over stimulated triple latte drinkers does your logo and collateral convey what you stand for in a quick glimpse? Because that’s how fast your brand is judged. We can help you answer these critical questions and deliver an identity for your company that will stand out and say: “Hey! Yeah you – you gotta see this.” We believe an identity system is more than just a logo. It’s about how all the pieces work in harmony to sing…and to sing your message clearly and loudly. Regardless if you hire us to do a logo design or an entire brand guide, we begin with your key message to make sure your art is always rooted in the essence of your offering.
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Online
Today we build websites, social media presences and mobile apps…but the online world is just beginning to walk and we are proud tech parents at heart. Our Creative Director Mike was busy pumping quarters into Dragon’s Lair through puberty and much of the creative team began slinging pixels when Al Gore invented the internet . We’ve each helped push our little corners of the digital realm to higher and higher levels of design and we did it using digital tools every day, all day. And since we stare at this stuff day in and day out, we want the things staring back at us to be beautiful, clear and inspiring…don’t you? We know your customers do.
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Print (collateral, business stationery, etc)
When a Annual Report, Brochure or Stationery Set is creative, well laid out and made from quality materials it makes a statement about your company. We help you make the right statement and spare you from collateral damage to your reputation. Speaking of damage, it’s important to note that beautiful print design doesn’t have to harm the planet. We’re environmentally conscious about print and we can help you minimize size, find renewable materials and inks and create messaging that encourages your audience to recycle the collateral in their hands…but knowing the stuff we produce we have a feeling they might be hanging onto it a little longer than you might think.
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Video
Talk about radical changes. The last few years have seen the proliferation of flip cams and built-in camera phones, which capture seemingly “authentic” clips of all manner of people doing all manner of things. But lately marketers have begun to realize that they want something that looks both authentic and well-produced. That’s where Calypso comes in. Our video work spans the lens from ultra-high production value to in-the-trenches real. Let’s talk about your goals and we’ll capture precisely the right look and feel for your project.
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Radio
A traditional method that still works for the right audiences and the right goals. Local radio remains a way that people connect to their communities – especially when they are not in front of the computer or smart phone. It’s fun, effective when done well…and not that expensive. With a specific call to action, a radio campaign’s success is easy to measure. So if radio is a good choice for your marketing mix count on Calypso to tell you so; and then write and produce spots that engage your customers. From compelling customer testimonials to exciting live read scripts; radio may just be the right media for your unique message.