January 21, 2013
The traditional holy grails of PR—largely print or analog—are rapidly declining in value in this increasingly digital world, while video motion graphics and animation techniques evolve into some of the most effective tools available for companies facing crisis or managing growth. Continue reading →
Read More ›››December 12, 2012
Intern Victoria Ristaino has a background in political science and assists the Calypso PR and marketing teams on various projects. She plans to pursue a career in PR in the fashion industry, travel the world, and keep learning.
Read More ›››November 20, 2012
Social Media Scumbags - a group of people who only want to acquire “likes” and fans at any cost. Their practices are becoming so ubiquitous most of us barely notice just how offensive their tactics have become. Continue reading →
Read More ›››August 29, 2012
Remember the “Seinfeld” episode where George’s girlfriend, Susan, starts to become friends with Elaine—and George freaks out? His worlds are colliding! How can he reconcile “Independent George” with “Relationship George”?
Read More ›››July 30, 2012
I’m okay with Facebook’s advertising strategy that shows my friends the games I’ve played or the songs I’ve listened to on Spotify. What I’m not okay with is a company, be it Facebook or War Commander, hijacking my credibility unbeknownst to me... Continue reading →
Read More ›››July 18, 2012
It’s been gnawing at me for a while that we’re still using the term “social media” to describe what is essentially just the way media works in 2012. Continue reading →
Read More ›››June 29, 2012
Calypso recently interviewed with an exciting company—an industry pioneer looking to build market share in a global marketplace that already views the company as its innovation compass, one with a rare “true north” brand.
Read More ›››May 10, 2012
I’m willing to bet it’s happened to you. You get a LinkedIn connection request in your email and don’t recognize the sender’s name. Maybe you have a few connections in common, or you work in the same industry—but, to your knowledge, you haven’t met. You open the message to look for clues, only to be met with this sterile line: “I’d like to add you to my professional network.” Is it me, or is this...
Read More ›››April 20, 2012
Let’s say you’re into marketing. You nurture your creative side. Mornings usually involve a few minutes of catching up on design blogs, social media trends, or PR updates—not financial news, stocks, or portfolios. Now let’s pretend you’re in graduate school and your next required course is described as “a survey of the mathematical, probabilistic, and statistical tools available for assisting in the operation and management of industrial organizations.” Hang on—did you just hear Charlie Brown’s teacher? ...
Read More ›››April 19, 2012
Change is never easy. I’ve talked to public relations leaders across the land about the shifting landscape of our profession, and the one constant is this: social media has changed everything. Some of us recognized this years ago and adapted. It was difficult, but the choice was rather simple: change or die. Others to this day cling to the hope that social media will run its course; that soon we’ll all be able to return...
Read More ›››