Brandcredible the blog

The PR Agency and Client Relationship: Transparency is (Tur)Key

December 11, 2014 by:

TurKEY_Featured

Late last month when New England was hit with its first significant winter storm of the season on Thanksgiving Eve, our PR and social media team members packed up their belongings and dispersed to locations around the state to work alongside Unitil’s communications team.

Read More ›››

Creating a Recognition-Rich Agency Culture

December 4, 2014 by:

Creating a Recognition-Rich Agency Culture

It’s the holiday season. I am sure you’ve already given thanks for your health, loving family, and friends.  It’s been proven over and over again—giving thanks verbally is a powerful motivator, for your spouse, child, customer, and employee alike.

Savvy leaders have already figured this out and strive to create recognition-rich cultures, where employees strive to do more, do better, and excel.

Read More ›››

CalypSoThankful: November

November 26, 2014 by:

CalypSoThankful: November

November is all about eating turkey, being thankful, and tiptoeing around the mention of the first big snow. The month was a busy one; yet the Calypso team found the perfect balance between working collaboratively in our open office space and finding time to tackle independent projects. We asked Mike, Sarah G., and Caitlin to share with us what they’re “CalypSoThankful” for. They were quick to respond, because really, there are so many things to be thankful for this time of year. This assignment was as easy as a slice of Thanksgiving pumpkin pie—Am I right?

Read More ›››

The Fontastic Adventure: Part 3, Welcome to Font Club

November 19, 2014 by:

The Fontastic Adventure: Part 3, Welcome to Font Club

In the first installment of the smash hit series The Fontastic Adventure, I brought up the existence of a rich history behind all the wonderful little letters out there. In installment number two, we covered a bit of the vivacious vernacular surrounding the typeface world. So, right about now you may be thinking to yourself, “Self, I believe I’m beginning to understand these fonts. I may even try to get into the ol’ typography game.” Well hold it right there, friend! You can’t go off all half-cocked, laying out type all over the place. There are rules.

Read More ›››

Calypso Captured: Angela Carter’s Instagram Takeover

November 7, 2014 by:

Calypso Captured: Tiffany Nelson’s Instagram Takeover

This November, Angela is thankful for a cozy corner table facing Market Street, inspiring colleagues, and a rewarding role as a group exercise instructor. Angela, Calypso’s senior VP and COO, is new to Instagram, but not to overseeing company operations and internal administration. With a background in accounting and business management, along with marketing and advertising expertise, she serves as an integral part of the Calypso team. Starting Monday, make sure to check the Calypso Instagram account as she shares snapshots from her busy week.

Read More ›››

4 Tips for Working with a PR Agency

November 6, 2014 by:

4 Tips for Working with a PR Agency

Congratulations! After extensive research and a careful selection process, you hired an amazing PR agency that aligns with your company’s marketing needs. It will just be a matter of time before you’re the lead story on your favorite industry website, your videos are going viral on social media, and your CEO is being tapped for a TED Talk, right? Well, let’s take a step back.

Read More ›››

CalypSoLoving: October

October 24, 2014 by:

CalypSoLoving October

Last month’s inaugural CalypsSoLoving post explored a mix of topics. With mentions of well-crafted news stories, wildflower honey, and strategy synchronization, we got an authentic peek at what inspired some of September’s creative communications work at Calypso. This month, we asked Sarah F. and Devan to share what they’re “CalypSoLoving.” Did they discover something spookily spectacular while we were slurping down pumpkin-flavored lattes and debating the best filter for that fall foliage snapshot? Let’s see.

Read More ›››

The Fontastic Adventure: Part 2, The Language of Fonts

October 17, 2014 by:

The Fontastic Adventure: Part 3, Welcome to Font Club

What has eyes, ears, arms, a spine, legs, and a tail? No, not that kid you knew in the fifth grade who used to sit in the back of the classroom chewing on rocks he collected at recess. I’m talking about fonts, here. Continue reading →

Read More ›››