Calypso Communication\'s Blog

How to Prepare for Google’s Next Algorithm Update: “Mobilegeddon”

April 13, 2015 by:

How to Prepare for Google’s Next Algorithm Update: “Mobilegeddon”

A mobile-friendly website is no longer a nice-to-have; it’s a must-have. If you’re unsure about your mobile strategy, or have not yet implemented one, now is the time to get your ducks in a row, or your search rankings could suffer.

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What Most People Still Don’t Know About Content Marketing

April 3, 2015 by:

What Most People Still Don’t Know About Content Marketing

Do you feel like suddenly everyone is touting the greatness of CONTENT? Whether you call it “content marketing” or “inbound marketing” (or whether you want to debate the differences between the two), the concept is ubiquitous. Google “content marketing stats” and you’ll find no shortage of information touting the growth and effectiveness of content marketing.

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We’re Hiring – Come Join the Calypso Team!

April 1, 2015 by:

We’re Hiring – Come Join the Calypso Team!

At Calypso we strive to deliver unparalleled marketing communications and public relations services to our partner clients, all while staying #CalypSoAwesome. Want to get in on this mission?

If you’re a dedicated, high-achieving team player with the right skill set, we’re ready to provide a challenging, creative, and rewarding environment for personal and professional growth. We’re currently looking for a Public Relations Specialist as well as a Video and Motion Design Specialist.

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CalypSoLoving: March

March 30, 2015 by:

CalypSoLoving: March

It’s been a long winter—we won’t even go there. Let’s focus on spring and sun and daydreams of green grass fit for lounging. To wrap up a series of posts highlighting things our team gushes over on a monthly basis, we’re back after a brief hiatus with insight from Angela Carter and Robyn Sealock.

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Why Your Employees Should Talk About You

March 23, 2015 by:

Why Your Employees Should Talk About You

Your company is running full steam ahead on Twitter, Facebook, and LinkedIn. Sharing timely, thoughtful information is important, but without an audience, your message goes nowhere. You know you can’t wait for followers to come to you; you have to go out and get them. A big potential resource overlooked or underutilized is right there, under your nose—your own employees.

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6 Ways to Attract and Retain Millennial Talent

March 18, 2015 by:

6 Ways to Attract and Retain Millennial Talent

In nearly every industry, the number of millennial job seekers is quickly growing. By 2020, Gen Y is on pace to outnumber Baby Boomers in the workforce. To stay competitive, it’s more important than ever for companies to employ strategies for attracting, managing, and retaining this rising talent pool.

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From the Creative Suite to the Frog Pond: Former Calypso Principal Publishes Children’s Book

February 27, 2015 by:

From the Creative Suite to the Frog Pond: Former Calypso Principal Publishes Children’s Book

It’s been said that when you have a good idea, you’ve got to jump on it, and in 2000 that’s just what a group of creative communications professionals did in founding Calypso.

Fifteen years later, fellow original Calypso team member, David Marshall, is taking another leap—jumping into a pond of lively and curious children’s book characters eager to teach youngsters the importance of being kind, determined, and unwavering in essential values and dreams.

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