Brandcredible the blog

Lessons in Crisis Communications: What Market Basket Taught Us

September 24, 2014 by:

Lessons in Crisis Communications: What Market Basket Taught Us

It goes without saying that communications professionals will debate the recent Market Basket debacle for years to come.  While it’s stunning to see such an epic fail in this age of crisis-savvy experts, the lessons learned about company culture, executive mismanagement, and the lack of any discernible crisis communications strategy will long serve as classroom fodder for the next generation of PR experts. These lessons validate the common-sense guidelines companies should follow in any crisis:

Read More ›››

The Fontastic Adventure: Part 1, A Comprehensive History of Fonts…Exists.

September 19, 2014 by:

The Fontastic Adventure: Part 3, Welcome to Font Club

History is great and the history of fonts is a good one, but it’s also a long one. It’s filled with mechanical marvels, polarizing figures, great engineering feats, and bitter rivalries. Don’t worry though, the point of this post is not to school you. There are no pop quizzes and you can totally put gum under your desk, although: gross. This post is to let you know that there is a history.

Read More ›››

“But We Have a White Paper!” Why Good Content Isn’t Enough

September 15, 2014 by:

“But We Have a White Paper!” Why Good Content Isn’t Enough

Content marketing is hot right now. Marketers and businesses alike love the idea of pulling customers in with compelling blog posts, videos, and infographics—rather than pushing themselves out with interruptive ads and messages that just get between customers and what they’re really seeking. (You know the feeling. The last thing you want to see when you’re looking for coverage of the latest iPhone release is an auto-play commercial for Crest Whitestrips.)

Read More ›››

Calypso Captured: Sarah Grazier’s Instagram Takeover

September 12, 2014 by:

Calypso Captured: Daniel Snyder's Instagram Takeover

We’re loosening the reins on our agency Instagram account and passing the login credentials along to a different team member for an entire week. First up is our VP of Strategic Communications, Sarah Grazier. At Calypso, Sarah directs agency PR and media outreach, and also leads the PR team in overseeing strategic guidance, social media management, crisis communications support, and proactive media relations for our clients.

Read More ›››

5 Ways to Secure a Webinar Win

September 2, 2014 by:

5 Ways to Secure a Webinar Win

A winning webinar can be a useful instrument for content marketers. A successful webinar takes time to produce, practice, and perform, but it has the potential to reach a targeted audience and secure you a coveted position as a thought leader. We know you have valuable content to share, but its organization and delivery are just as important as the content itself.

Read More ›››

Less Marketing, More Publishing: The Value of Content

August 29, 2014 by:

Less Marketing, More Publishing: The Value of Content

In the last few years, the marketing landscape has completely transformed. Companies can’t scream for attention through ads, commercials, cold calls, and direct mail anymore; consumers have learned to tune these interruptive marketing tactics out. Nowadays, the digitally empowered customer self-educates before making a purchase decision. Basically, if they’re less than impressed by your website and can’t find what they’re looking for, chances are they’ll move on to the next (your competition).

Read More ›››

This Land Is Your Land, This Land Is My Land

August 28, 2014 by:

This Land Is Your Land, This Land Is My Land

At Calypso, we always ask, “Who’s your audience?”—whether we’re drafting client messaging or designing a logo for a rebranding effort. You’re never going to capture interest if you don’t know who you’re talking to and what they care about.

Read More ›››

Calypso Employee Profile: Spotlight on Marc Checket

August 27, 2014 by:

Calypso Employee Profile: Spotlight on Marc Checket

Name: Marc Checket
Title: Graphic Designer

Read More ›››

#Inbound14: 5 Reasons Why I’m OK with Summer Ending

August 22, 2014 by:

#Inbound14: 5 Reasons Why I’m OK with Summer Ending

You can find me uttering “Wait, wasn’t it just July 4th weekend?” as I reach for a cardigan just like the rest of you, but there’s a part of me that’s eager to tear August’s page from the calendar. Come mid September, I’ll be bustling down a Boston street on my way to meet up with more than 5,500 marketing and sales professionals all eager to attend #Inbound14.

Read More ›››

Calypso Employee Profile: Spotlight on Tiffany Nelson

August 20, 2014 by:

Calypso Employee Profile: Spotlight on Tiffany Nelson

Name: Tiffany Nelson
Title: Public Relations Manager

Read More ›››