Calypso Communication\'s Blog

3 Can’t-Miss Summer Reads for the Agency Pro

July 23, 2014 by:

3 Can’t-Miss Summer Reads for Agency Pro

I love summer. It’s the prize for enduring another winter in New England.

Warmer weather and leisurely beach days beg you to come up with a summer reading list.  I’ve got three books cued up:

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3 Ways to Identify Fear-Based Marketing

July 16, 2014 by:

3 Ways to Identify Fear-Based Marketing

Ahh, fear, the great motivator. Marketers have been exploiting consumers’ fears for decades, as far back as the early 1960s.

Fear allows brands and marketers to take advantage of consumers’ anxieties. I’ve noticed these messages appear most often in traditional outlets—like TV and print ads—versus on the web, where content is more targeted and appeals to smaller, niche audiences (read on to learn why). But a little media literacy can go a long way. Spot fear-based marketing by inspecting it—and how it makes you feel.

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Lessons in Crisis Communications: Don’t Forget This Crucial Audience

June 23, 2014 by:

In Crisis Communications, Don’t Forget This Crucial Audience

Public relations teams go to great lengths to prepare for crisis situations. They develop talking points, train their team, appoint spokespeople and map out media strategy. They’re ready to communicate to the public at a moment’s notice. But no crisis communications plan is complete without consideration of one of the most crucial audiences: your organization’s own employees.

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Screening a New Employee: The Importance of Cultural “Fit”

June 17, 2014 by:

Screening a New Employee: The Importance of Cultural “Fit”

Recruiting isn’t easy for any company, and that’s especially true for a small PR firm like ours. Small companies often depend on employees to serve more than one function—a writer might be responsible for all aspects of content development, but also expected to be proficient at providing other public relations and marketing deliverables.

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If You’ve Got It, Flaunt It (To Your Customer!)

June 13, 2014 by:

If You’ve Got It, Flaunt It (To Your Customer!)

“Show, don’t tell!” It’s the cardinal rule of creative writing, the adage of English teachers everywhere. And it’s one lesson that extends beyond high school and into the business world. It’s common sense: if you’ve got something to sell, it’s critical to show it to the people who might want to buy it.

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Lessons in Crisis Communications: Remember the Message, Respect the Messenger

June 12, 2014 by:

Lessons in Crisis Communications: Remember the Message, Respect the Messenger

Identifying your audience is a simple but key step in delivering any communication, but it can be one of the first things a person forgets when speaking with the media, especially in a crisis. Blame it on the lights or nerves, but sometimes personalities get in the way of the message.

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CalypsoFit: Get Up, Get Down, Get Moving!

June 9, 2014 by:

CalypsoFit: Get Up, Get Down, Get Moving!

Even if you hit the gym regularly, it might not be enough to offset the effects of too much sitting.

Societal changes in transportation and communication have prompted most of us to a more sedentary lifestyle. Let’s face it, between commuting, working, and grabbing a couple hours of leisure time (TV), we are spending the majority of our day on our butts.

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Put the Play in your Marketing Playbook

June 5, 2014 by:

Put the Play in your Marketing Playbook

Each month, over 6 billion hours of video are watched on YouTube. The site is often referred to as the second-most-popular search engine, behind Google.

If those stats aren’t enough, here are the top five reasons why you should consider incorporating video into your content strategy today. 

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