So you wrote a press release, sent it out to a list of reporters, and…crickets. Now you’re asking yourself the age-old question, “Why didn’t my press release get picked up?” Here are four common reasons that your press release ended up in the trash folder.Read More ›››
Facebook founder Mark Zuckerberg made headlines when he announced his New Year’s resolution to read one book every other week in 2015. Any communications professional knows it’s good practice to be well-read. Whether you plan to subscribe to Zuckerberg’s timeline or go at a more leisurely pace, here are six communications must-reads for the coming year.Read More ›››
It’s the holiday season. I am sure you’ve already given thanks for your health, loving family, and friends. It’s been proven over and over again—giving thanks verbally is a powerful motivator, for your spouse, child, customer, and employee alike.
Savvy leaders have already figured this out and strive to create recognition-rich cultures, where employees strive to do more, do better, and excel.Read More ›››
November is all about eating turkey, being thankful, and tiptoeing around the mention of the first big snow. The month was a busy one; yet the Calypso team found the perfect balance between working collaboratively in our open office space and finding time to tackle independent projects. We asked Mike, Sarah G., and Caitlin to share with us what they’re “CalypSoThankful” for. They were quick to respond, because really, there are so many things to be thankful for this time of year. This assignment was as easy as a slice of Thanksgiving pumpkin pie—Am I right?Read More ›››
This November, Angela is thankful for a cozy corner table facing Market Street, inspiring colleagues, and a rewarding role as a group exercise instructor. Angela, Calypso’s senior VP and COO, is new to Instagram, but not to overseeing company operations and internal administration. With a background in accounting and business management, along with marketing and advertising expertise, she serves as an integral part of the Calypso team. Starting Monday, make sure to check the Calypso Instagram account as she shares snapshots from her busy week.Read More ›››