Do you feel like suddenly everyone is touting the greatness of CONTENT? Whether you call it “content marketing” or “inbound marketing” (or whether you want to debate the differences between the two), the concept is ubiquitous. Google “content marketing stats” and you’ll find no shortage of information touting the growth and effectiveness of content marketing.Read More ›››
At Calypso we strive to deliver unparalleled marketing communications and public relations services to our partner clients, all while staying #CalypSoAwesome. Want to get in on this mission?
If you’re a dedicated, high-achieving team player with the right skill set, we’re ready to provide a challenging, creative, and rewarding environment for personal and professional growth. We’re currently looking for a Public Relations Specialist as well as a Video and Motion Design Specialist.Read More ›››
In nearly every industry, the number of millennial job seekers is quickly growing. By 2020, Gen Y is on pace to outnumber Baby Boomers in the workforce. To stay competitive, it’s more important than ever for companies to employ strategies for attracting, managing, and retaining this rising talent pool.Read More ›››
When you hire a full-service marketing firm, you are buying the time, talent, and expertise of the agency staff, as well as their vendor and media relationships. There are a few ways to pay for these services, including variable hourly billing, flat-fee project-based billing, or a retainer agreement.Read More ›››
Global media outlets are anguished over the NBC Brian Williams story. Apparently, the eight million Americans who watch the nightly program, and I am one of them, have lost “trust” in the news. This loss snowballs down a hillside of interests; the anchor shamefully steps aside; trustworthy candidates fill in and audition for our loyalty; and NBC re-counts the $200 million in annual advertising revenue the show attracts. The New York Times then gravely tells us that the 23rd-most-trusted person in America has fallen to the 835th spot.Read More ›››
Don’t cry. You know it had to come to this sooner or later. This, friends, is the final installment of the world-renowned blog series, “The Fontastic Adventure.” On the Internet, there is never any shortage of lists going around. “Top 50 Albums of the Year,” “Best Viral Videos,” “Most Outrageous Celebrity Outfits,” “11 Animals Whose Faces Will Make You Fall in Love for the First Time All Over Again,” “35 best GIFs You’ll See Today,” all of buzzfeed.com. So, to add to the lysteria (see what I did there?), I’ve decided this last post should be a list. A list of four famous fonts. Get your selfie stick ready, because you are about to meet some serious A (through Z) list celebrities here (see what I did that time!?).Read More ›››