Calypso Communication\'s Blog

Calypso Captured: Sarah Grazier’s Instagram Takeover

September 12, 2014 by:

Calypso Captured: Daniel Snyder's Instagram Takeover

We’re loosening the reins on our agency Instagram account and passing the login credentials along to a different team member for an entire week. First up is our VP of Strategic Communications, Sarah Grazier. At Calypso, Sarah directs agency PR and media outreach, and also leads the PR team in overseeing strategic guidance, social media management, crisis communications support, and proactive media relations for our clients.

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5 Ways to Secure a Webinar Win

September 2, 2014 by:

5 Ways to Secure a Webinar Win

A winning webinar can be a useful instrument for content marketers. A successful webinar takes time to produce, practice, and perform, but it has the potential to reach a targeted audience and secure you a coveted position as a thought leader. We know you have valuable content to share, but its organization and delivery are just as important as the content itself.

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Less Marketing, More Publishing: The Value of Content

August 29, 2014 by:

Less Marketing, More Publishing: The Value of Content

In the last few years, the marketing landscape has completely transformed. Companies can’t scream for attention through ads, commercials, cold calls, and direct mail anymore; consumers have learned to tune these interruptive marketing tactics out. Nowadays, the digitally empowered customer self-educates before making a purchase decision. Basically, if they’re less than impressed by your website and can’t find what they’re looking for, chances are they’ll move on to the next (your competition).

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This Land Is Your Land, This Land Is My Land

August 28, 2014 by:

This Land Is Your Land, This Land Is My Land

At Calypso, we always ask, “Who’s your audience?”—whether we’re drafting client messaging or designing a logo for a rebranding effort. You’re never going to capture interest if you don’t know who you’re talking to and what they care about.

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Calypso Employee Profile: Spotlight on Marc Checket

August 27, 2014 by:

Calypso Employee Profile: Spotlight on Marc Checket

Name: Marc Checket
Title: Graphic Designer

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#Inbound14: 5 Reasons Why I’m OK with Summer Ending

August 22, 2014 by:

#Inbound14: 5 Reasons Why I’m OK with Summer Ending

You can find me uttering “Wait, wasn’t it just July 4th weekend?” as I reach for a cardigan just like the rest of you, but there’s a part of me that’s eager to tear August’s page from the calendar. Come mid September, I’ll be bustling down a Boston street on my way to meet up with more than 5,500 marketing and sales professionals all eager to attend #Inbound14.

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Calypso Employee Profile: Spotlight on Tiffany Nelson

August 20, 2014 by:

Calypso Employee Profile: Spotlight on Tiffany Nelson

Name: Tiffany Nelson
Title: Public Relations Manager

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Develop a Content Marketing Strategy in 3 Easy Steps

August 19, 2014 by:

Develop a Content Marketing Strategy in 3 Easy Steps

Content marketing has long been an accepted and important part of the brand marketing mix. Companies large and small routinely generate content geared to what their customers want to see.

Nearly every company we work with at Calypso seeks to expand its online presence via social media, with the goal of engaging a greater audience of clients and prospects.

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3 Can’t-Miss Summer Reads for the Agency Pro

July 23, 2014 by:

3 Can’t-Miss Summer Reads for Agency Pro

I love summer. It’s the prize for enduring another winter in New England.

Warmer weather and leisurely beach days beg you to come up with a summer reading list.  I’ve got three books cued up:

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3 Ways to Identify Fear-Based Marketing

July 16, 2014 by:

3 Ways to Identify Fear-Based Marketing

Ahh, fear, the great motivator. Marketers have been exploiting consumers’ fears for decades, as far back as the early 1960s.

Fear allows brands and marketers to take advantage of consumers’ anxieties. I’ve noticed these messages appear most often in traditional outlets—like TV and print ads—versus on the web, where content is more targeted and appeals to smaller, niche audiences (read on to learn why). But a little media literacy can go a long way. Spot fear-based marketing by inspecting it—and how it makes you feel.

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