In mid September, marketing and sales professionals came together in Boston for HubSpot’s four-day inbound marketing conference, appropriately named INBOUND. The conference, equal parts educational and inspiring, attracted 10,000 business leaders from all over the globe. All attendees shared a common desire to gain valuable insight for turning more strangers into customers and promoters of their businesses (which is also the definition of inbound methodology).Read More ›››
Imagine: you’re at summer camp, sleeping out on a mountain ledge under a canopy of bright, midsummer stars. This is the heart of the White Mountains, not a major metropolis, so the sky is unadulterated. It’s just layers upon layers of stars, and a whole lot of darkness in between. It’s vast. It’s immense. It’s boundless, this space above you.Read More ›››
As someone who has sat at both sides of the table, I have a unique perspective on selecting a marketing agency. Prior to joining Calypso, I was a restaurant and hotel owner and operator, and had the pleasure of vetting many marketing agencies trying to win my advertising dollars.
As the receiver of lots of marketing strategies, plans, and proposals, I’ve seen it all, and can boil it down to five things you should consider when hiring a marketing firm.Read More ›››
Oh, September, you’re just brimming with possibility. As summer sees its way out, we’re embracing the new season here at 121 Bow Street.
As part of a new tradition, we’re asking a few lucky Calypso team members what they’re “CalypSoLoving” each month. What’s inspiring them to succeed in their creative communications work? What’s keeping their work fresh and focused? What did they discover that we might have missed in recent weeks? For September, we start with Marc, Houssam, and Tiffany.Read More ›››
It goes without saying that communications professionals will debate the recent Market Basket debacle for years to come. While it’s stunning to see such an epic fail in this age of crisis-savvy experts, the lessons learned about company culture, executive mismanagement, and the lack of any discernible crisis communications strategy will long serve as classroom fodder for the next generation of PR experts. These lessons validate the common-sense guidelines companies should follow in any crisis:Read More ›››
History is great and the history of fonts is a good one, but it’s also a long one. It’s filled with mechanical marvels, polarizing figures, great engineering feats, and bitter rivalries. Don’t worry though, the point of this post is not to school you. There are no pop quizzes and you can totally put gum under your desk, although: gross. This post is to let you know that there is a history.Read More ›››
Content marketing is hot right now. Marketers and businesses alike love the idea of pulling customers in with compelling blog posts, videos, and infographics—rather than pushing themselves out with interruptive ads and messages that just get between customers and what they’re really seeking. (You know the feeling. The last thing you want to see when you’re looking for coverage of the latest iPhone release is an auto-play commercial for Crest Whitestrips.)Read More ›››
We’re loosening the reins on our agency Instagram account and passing the login credentials along to a different team member for an entire week. First up is our VP of Strategic Communications, Sarah Grazier. At Calypso, Sarah directs agency PR and media outreach, and also leads the PR team in overseeing strategic guidance, social media management, crisis communications support, and proactive media relations for our clients.Read More ›››
In the last few years, the marketing landscape has completely transformed. Companies can’t scream for attention through ads, commercials, cold calls, and direct mail anymore; consumers have learned to tune these interruptive marketing tactics out. Nowadays, the digitally empowered customer self-educates before making a purchase decision. Basically, if they’re less than impressed by your website and can’t find what they’re looking for, chances are they’ll move on to the next (your competition).Read More ›››