Brandcredible the blog

The Branded Parody Done Deliciously Right

March 14, 2014 by:

The Branded Parody Done Deliciously Right

Imitation is the sincerest form of flattery…but can it be more? Perhaps it is part of a smart branding strategy as well.

An amateur filmmaker, Tatia Pilieva, and fashion designer Melissa Coker teamed up to capture a series of strangers kissing for the first time, and uploaded their work to YouTube on Monday. The ‘First Kiss’ video, while essentially an ad for a clothing line called Wren Studio, promises an authentic experience with volunteers who did not know each other or what they were in for when they volunteered for the project.

Read More ›››

5 Essentials for Successful Marketing Plans

February 27, 2014 by:

5 Essentials to a Marketing Plan

Businesses big and small have marketing plans—each plan is a formal document that identifies your company’s differentiators (competitive advantage/business offering), how you plan to communicate the differences (message), and to whom you are going to tell this message (target audience.) The plan should map out specific methods you will use, goals you hope to achieve, and means to measure success.

Read More ›››

Sochi 2014: Professional Limits for Capturing the Perfect Story

February 25, 2014 by:

Sochi 2014: Professional Limits for Capturing the Perfect Story

If you paid any attention to the Olympic events—or to any form of social media for that matter—you definitely heard about the Bode Miller interview.

For those of you who missed it, NBC’s Christin Cooper had a post-race interview with Bode Miller in which she repeatedly pressed him on emotions related to the death of his brother last year. It wasn’t surprising that Cooper asked Miller about the death; it was, however, surprising that she continued to probe him about it after Miller was clearly overcome with emotion. The interview left Miller in tears, and the Internet flooded in rage toward Cooper.

Read More ›››

Calypso Employee Profile: Spotlight on Kelly Alfis

February 21, 2014 by:

Kelly_Alfis_Video

Name: Kelly Alfis
Title: Lead Graphic Designer

Here’s the full transcript of the interview:

How would you sum up graphic design in three words?

Thoughtful Intentional Artistic

What drew you to pursue a career in this industry?
I decided to become a graphic designer so I could use my artistic abilities to present companies in a really compelling way.

Read More ›››

NH’s Breakfast with the Best: Let’s Talk Frosting

February 20, 2014 by:

BlogPost_FirstImage_TalkFrosting

It’s common on Valentine’s Day to be offered pink or red sugary sweets. Cupcakes. Cookies. Cake. The possibilities are endless, and all delicious. This year the focus was on the frosting.

Read More ›››

B Corporations: One Certification to Rule Them All

February 18, 2014 by:

BlogPost_FirstImage_BCorporations

How do we tell the difference between a “Good Company” and just “Good Marketing”?

The list of sustainability certifications accessible to businesses today is endless, but being certified as a B Corporation (B Corp) is far from your standard seal of approval.  B Corp certification is to sustainable business what LEED certification is to green buildings or fair trade certification to coffee.

Read More ›››

Calypso Employee Profile: Spotlight on Sarah Flaherty

February 14, 2014 by:

Sarah_Flaherty_Video

Name: Sarah Flaherty
Title: Strategic Writer

Here’s the full transcript of the interview:

How would you describe your position?
I would describe the Strategic Writer position as unique, because I work with Calypso’s various teams: the PR, marketing, and creative teams, to write copy that supports all of our clients’ goals and messages.

Read More ›››

Internship Confessions: 5 Reasons Why I’m Crushing on Calypso

February 13, 2014 by:

BlogPost_FirstImage_5Reasons-CrushingOnCalypso

In honor of Valentine’s Day, I think that it is about time I confess my love for my Calypso public relations and marketing internship. I know, I know—it’s only been a month, but trust me when I say that this isn’t just another love affair.

Read More ›››