Brandcredible the blog

Lessons in Crisis Communications: Don’t Forget This Crucial Audience

June 23, 2014 by:

In Crisis Communications, Don’t Forget This Crucial Audience

Public relations teams go to great lengths to prepare for crisis situations. They develop talking points, train their team, appoint spokespeople and map out media strategy. They’re ready to communicate to the public at a moment’s notice. But no crisis communications plan is complete without consideration of one of the most crucial audiences: your organization’s own employees.

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Screening a New Employee: The Importance of Cultural “Fit”

June 17, 2014 by:

Screening a New Employee: The Importance of Cultural “Fit”

Recruiting isn’t easy for any company, and that’s especially true for a small PR firm like ours. Small companies often depend on employees to serve more than one function—a writer might be responsible for all aspects of content development, but also expected to be proficient at providing other public relations and marketing deliverables.

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If You’ve Got It, Flaunt It (To Your Customer!)

June 13, 2014 by:

If You’ve Got It, Flaunt It (To Your Customer!)

“Show, don’t tell!” It’s the cardinal rule of creative writing, the adage of English teachers everywhere. And it’s one lesson that extends beyond high school and into the business world. It’s common sense: if you’ve got something to sell, it’s critical to show it to the people who might want to buy it.

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Lessons in Crisis Communications: Remember the Message, Respect the Messenger

June 12, 2014 by:

Lessons in Crisis Communications: Remember the Message, Respect the Messenger

Identifying your audience is a simple but key step in delivering any communication, but it can be one of the first things a person forgets when speaking with the media, especially in a crisis. Blame it on the lights or nerves, but sometimes personalities get in the way of the message.

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CalypsoFit: Get Up, Get Down, Get Moving!

June 9, 2014 by:

CalypsoFit: Get Up, Get Down, Get Moving!

Even if you hit the gym regularly, it might not be enough to offset the effects of too much sitting.

Societal changes in transportation and communication have prompted most of us to a more sedentary lifestyle. Let’s face it, between commuting, working, and grabbing a couple hours of leisure time (TV), we are spending the majority of our day on our butts.

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Put the Play in your Marketing Playbook

June 5, 2014 by:

Put the Play in your Marketing Playbook

Each month, over 6 billion hours of video are watched on YouTube. The site is often referred to as the second-most-popular search engine, behind Google.

If those stats aren’t enough, here are the top five reasons why you should consider incorporating video into your content strategy today. 

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The Syntax of Design: Lessons from Massimo Vignelli

June 3, 2014 by:

The Syntax of Design: Lessons from Massimo Vignelli

You may or may not have heard of Massimo Vignelli, but you’re already familiar with his work.

A master of iconic branding, the Italian-born designer’s creations are everywhere—Ford, American Airlines, Bloomingdale’s, and Xerox are just a few of his past clients. Throughout his over 50-year career, Vignelli became known for his dedication to the discipline of design, espousing the virtues of simplicity and timelessness.

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Resisting the Bridge (to Preserve the Brand)

May 27, 2014 by:

Resisting the Bridge (to Preserve the Brand)

At the 2014 New Hampshire Businesses for Social Responsibility Conference, keynote speaker Seth Goldman, TeaEO of Honest Tea, told a story that really stuck with me. He described his travels through the rural villages of southern China in search of the perfect organic tea leaves.

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Prepare for a PR Crisis in Five Steps

May 23, 2014 by:

Prepare for a PR Crisis in Five Steps

A public relations crisis can strike when you least expect it. The media is filled with examples of crisis communications gone bad—tough situations that could have been far less harmful had the companies created crisis PR plans in advance and handled communications thoughtfully. Think of the Carnival Triumph cruise ship stranding passengers without power or functioning lavatories, or Lululemon’s see-through yoga pants debacle.

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Make PR Part of Your Sales Strategy

May 22, 2014 by:

Make PR Part of Your Sales Strategy

PR firms help manage issues that affect a company’s value. The same company’s business developers try to add value before issues can get in the way. Both tug in different directions at the same proposition, using many of the same tools and targeting the same goals, but are often trained and motivated in contrasting ways.

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