OK, maybe I’m just a softie. And if that’s the case, this post isn’t going to resonate with many. But, I have faith that I’m not alone, and that TurboTax hit a home run this season with the “It’s Amazing What You’re Capable Of” ad campaign. Seldom does a commercial break keep me glued to my seat.Read More ›››
Name: Caitlin Evvard
Title: Digital Media Manager
Here’s the full transcript of the interview:
How would you describe your position?
I am constantly learning about the SEO industry, blogging, marketing, PR, and all technology tools. It’s always changing, and I want to be a go-to resource for all of our clients with social media, technology, blogging, and tools.
Can’t you just smell the nachos and beer? Super Bowl season is in the air. Personally, I could care less about the game—throwing the pigskin back and forth for three hours? No thanks. But you can’t tear me away from the screen when the commercial breaks are on.
We can’t deny that we’re wild about Super Bowl commercials. Football fans are painting stripes on their faces and dusting off their favorite jerseys, while nonfans are scouring the Internet for previews for this year’s commercials. As advertisers get ready to fight over who can make the biggest splash, what are we going to remember about February 2nd?Read More ›››
Last month, Pantone revealed its Color of the Year for 2014: a bold, fuchsia-like jewel tone called Radiant Orchid (PANTONE 18-3224). Now that the purple dust has settled, I want to take a moment to reflect on this heavily promoted yearly tradition.Read More ›››
The creator of Star Trek, Gene Roddenberry, is praised for creating a utopian vision of the future. His TV show moved away from post apocalyptic landscapes and killer robots, and instead provided a positive vision of the future with interspecies cooperation boldly exploring space and working together toward the advancement of all life. But, I believe he also deserves credit for creating the model of the creative agency of the future.Read More ›››
Now that Pandora can be played from your car’s dashboard display, there’s no need to switch between stations and try to find the right song. But that’s not news. The interesting part is that Pandora will now be running advertisements through your car.
For a few years the online radio service has been integrated into newer car models, yet Pandora hasn’t been advertising through this avenue. However, at this year’s Consumer Electronics Show in Las Vegas (a popular venue for companies to announce and showcase their recent developments), Pandora announced its new in-car advertising. From a marketing perspective, this announcement provides a peek into the future of sales.Read More ›››