Calypso Communication\'s Blog

The Syntax of Design: Lessons from Massimo Vignelli

June 3, 2014 by:

The Syntax of Design: Lessons from Massimo Vignelli

You may or may not have heard of Massimo Vignelli, but you’re already familiar with his work.

A master of iconic branding, the Italian-born designer’s creations are everywhere—Ford, American Airlines, Bloomingdale’s, and Xerox are just a few of his past clients. Throughout his over 50-year career, Vignelli became known for his dedication to the discipline of design, espousing the virtues of simplicity and timelessness.

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Resisting the Bridge (to Preserve the Brand)

May 27, 2014 by:

Resisting the Bridge (to Preserve the Brand)

At the 2014 New Hampshire Businesses for Social Responsibility Conference, keynote speaker Seth Goldman, TeaEO of Honest Tea, told a story that really stuck with me. He described his travels through the rural villages of southern China in search of the perfect organic tea leaves.

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Prepare for a PR Crisis in Five Steps

May 23, 2014 by:

Prepare for a PR Crisis in Five Steps

A public relations crisis can strike when you least expect it. The media is filled with examples of crisis communications gone bad—tough situations that could have been far less harmful had the companies created crisis PR plans in advance and handled communications thoughtfully. Think of the Carnival Triumph cruise ship stranding passengers without power or functioning lavatories, or Lululemon’s see-through yoga pants debacle.

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Make PR Part of Your Sales Strategy

May 22, 2014 by:

Make PR Part of Your Sales Strategy

PR firms help manage issues that affect a company’s value. The same company’s business developers try to add value before issues can get in the way. Both tug in different directions at the same proposition, using many of the same tools and targeting the same goals, but are often trained and motivated in contrasting ways.

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Lie Down, Sally: Lie vs. Lay

May 21, 2014 by:

Lie Down, Sally: Lie vs. Lay

Confession: I’m kind of an NPR geek. So it won’t surprise you to learn that today’s grammar tip was inspired by “Ask Me Another,” one of NPR’s game shows. This program is super geeky and super awesome, comprising word games, brainteasers, and puzzles. On one recent episode, there was a segment in which contestants had to rewrite the lyrics of famous songs to be grammatically correct (you can see why I like this show, yes?).

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Marketing and Promoting Your Online Auction

May 19, 2014 by:

Marketing and Promoting Your Online Auction

Every good revenue-raising event includes an auction, which usually consists of several high-ticket items featured during a live bid-off, complemented by several other items featured in a silent bidding war. But if you’ve ever organized such an event, you understand the challenges: creating an event that people will attend, setting a ticket price that will at least cover the food and beverage bill, and getting people in attendance to bid and bid often.

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How to Make the Most of Your New Internship

May 16, 2014 by:

How to Make the Most of Your New Internship

Congrats! You’ve landed yourself an amazing internship. That’s great news. You’re looking forward to gaining some real-world experience and are hoping that your position will entail more than just answering the phone and picking up coffee. We know that 93 percent of employers say that internship experience is the most important qualification, so pressure is high to perform well.

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Why Formal Reporting Still Matters

May 15, 2014 by:

Why Formal Reporting Still Matters

If you’re like many of us at Calypso, you spend at least some of your day on social media. As a PR, marketing, and creative agency, we believe social media can drive business growth and strengthen brands. Content developed specifically for the web or social media tends to be brief and easily shareable. And for many consumer brands, this works. But we engage more than just consumer brands; specifically, we work with several energy and environmental firms with big goals and big stories to tell.

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5 Ways to Use an Economic Impact Analysis Report as a Communication Tool

May 13, 2014 by:

5 Ways to Use an Economic Impact Analysis Report as a Communication Tool

An Economic Impact Analysis (EIA) report independently analyzes how spending associated with a project will flow through a regional economy. The report equips you as the project manager with the data and metrics needed to present ideas to key stakeholders—and to persuade them, as needed, to support the project. Your overall strategy will benefit from a decision to partner with an integrated agency, like Calypso, that specializes in producing EIAs. The solid foundation of knowledge provided by an EIA helps expedite the project process and get the ball rolling in the right direction (especially for complex energy-industry projects, which Calypso has helped guide for years).

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