Calypso Communication\'s Blog

CalypSoLoving: October

October 24, 2014 by:

CalypSoLoving October

Last month’s inaugural CalypsSoLoving post explored a mix of topics. With mentions of well-crafted news stories, wildflower honey, and strategy synchronization, we got an authentic peek at what inspired some of September’s creative communications work at Calypso. This month, we asked Sarah F. and Devan to share what they’re “CalypSoLoving.” Did they discover something spookily spectacular while we were slurping down pumpkin-flavored lattes and debating the best filter for that fall foliage snapshot? Let’s see.

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The Fontastic Adventure: Part 2, The Language of Fonts

October 17, 2014 by:

The Fontastic Adventure: Part 3, Welcome to Font Club

What has eyes, ears, arms, a spine, legs, and a tail? No, not that kid you knew in the fifth grade who used to sit in the back of the classroom chewing on rocks he collected at recess. I’m talking about fonts, here. Continue reading →

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All I Need to Know about Marketing I Learned at Summer Camp

October 3, 2014 by:

All I Need to Know about Marketing I Learned at Summer Camp

Imagine: you’re at summer camp, sleeping out on a mountain ledge under a canopy of bright, midsummer stars. This is the heart of the White Mountains, not a major metropolis, so the sky is unadulterated. It’s just layers upon layers of stars, and a whole lot of darkness in between. It’s vast. It’s immense. It’s boundless, this space above you.

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5 Things To Consider When Hiring a Marketing Firm

September 30, 2014 by:

5 Things To Consider When Hiring a Marketing Firm

As someone who has sat at both sides of the table, I have a unique perspective on selecting a marketing agency. Prior to joining Calypso, I was a restaurant and hotel owner and operator, and had the pleasure of vetting many marketing agencies trying to win my advertising dollars.

As the receiver of lots of marketing strategies, plans, and proposals, I’ve seen it all, and can boil it down to five things you should consider when hiring a marketing firm.

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CalypSoLoving: September

September 26, 2014 by:

CalypSoLoving September

Oh, September, you’re just brimming with possibility. As summer sees its way out, we’re embracing the new season here at 121 Bow Street.

As part of a new tradition, we’re asking a few lucky Calypso team members what they’re “CalypSoLoving” each month. What’s inspiring them to succeed in their creative communications work? What’s keeping their work fresh and focused? What did they discover that we might have missed in recent weeks? For September, we start with Marc, Houssam, and Tiffany.

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Lessons in Crisis Communications: What Market Basket Taught Us

September 24, 2014 by:

Lessons in Crisis Communications: What Market Basket Taught Us

It goes without saying that communications professionals will debate the recent Market Basket debacle for years to come.  While it’s stunning to see such an epic fail in this age of crisis-savvy experts, the lessons learned about company culture, executive mismanagement, and the lack of any discernible crisis communications strategy will long serve as classroom fodder for the next generation of PR experts. These lessons validate the common-sense guidelines companies should follow in any crisis:

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The Fontastic Adventure: Part 1, A Comprehensive History of Fonts…Exists.

September 19, 2014 by:

The Fontastic Adventure: Part 3, Welcome to Font Club

History is great and the history of fonts is a good one, but it’s also a long one. It’s filled with mechanical marvels, polarizing figures, great engineering feats, and bitter rivalries. Don’t worry though, the point of this post is not to school you. There are no pop quizzes and you can totally put gum under your desk, although: gross. This post is to let you know that there is a history.

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“But We Have a White Paper!” Why Good Content Isn’t Enough

September 15, 2014 by:

“But We Have a White Paper!” Why Good Content Isn’t Enough

Content marketing is hot right now. Marketers and businesses alike love the idea of pulling customers in with compelling blog posts, videos, and infographics—rather than pushing themselves out with interruptive ads and messages that just get between customers and what they’re really seeking. (You know the feeling. The last thing you want to see when you’re looking for coverage of the latest iPhone release is an auto-play commercial for Crest Whitestrips.)

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