Brandcredible the blog

What Most People Still Don’t Know About Content Marketing

April 3, 2015 by:

What Most People Still Don’t Know About Content Marketing

Do you feel like suddenly everyone is touting the greatness of CONTENT? Whether you call it “content marketing” or “inbound marketing” (or whether you want to debate the differences between the two), the concept is ubiquitous. Google “content marketing stats” and you’ll find no shortage of information touting the growth and effectiveness of content marketing.

Read More ›››

We’re Hiring – Come Join the Calypso Team!

April 1, 2015 by:

We’re Hiring – Come Join the Calypso Team!

At Calypso we strive to deliver unparalleled marketing communications and public relations services to our partner clients, all while staying #CalypSoAwesome. Want to get in on this mission?

If you’re a dedicated, high-achieving team player with the right skill set, we’re ready to provide a challenging, creative, and rewarding environment for personal and professional growth. We’re currently looking for a Public Relations Specialist as well as a Video and Motion Design Specialist.

Read More ›››

CalypSoLoving: March

March 30, 2015 by:

CalypSoLoving: March

It’s been a long winter—we won’t even go there. Let’s focus on spring and sun and daydreams of green grass fit for lounging. To wrap up a series of posts highlighting things our team gushes over on a monthly basis, we’re back after a brief hiatus with insight from Angela Carter and Robyn Sealock.

Read More ›››

Why Your Employees Should Talk About You

March 23, 2015 by:

Why Your Employees Should Talk About You

Your company is running full steam ahead on Twitter, Facebook, and LinkedIn. Sharing timely, thoughtful information is important, but without an audience, your message goes nowhere. You know you can’t wait for followers to come to you; you have to go out and get them. A big potential resource overlooked or underutilized is right there, under your nose—your own employees.

Read More ›››

6 Ways to Attract and Retain Millennial Talent

March 18, 2015 by:

6 Ways to Attract and Retain Millennial Talent

In nearly every industry, the number of millennial job seekers is quickly growing. By 2020, Gen Y is on pace to outnumber Baby Boomers in the workforce. To stay competitive, it’s more important than ever for companies to employ strategies for attracting, managing, and retaining this rising talent pool.

Read More ›››

From the Creative Suite to the Frog Pond: Former Calypso Principal Publishes Children’s Book

February 27, 2015 by:

From the Creative Suite to the Frog Pond: Former Calypso Principal Publishes Children’s Book

It’s been said that when you have a good idea, you’ve got to jump on it, and in 2000 that’s just what a group of creative communications professionals did in founding Calypso.

Fifteen years later, fellow original Calypso team member, David Marshall, is taking another leap—jumping into a pond of lively and curious children’s book characters eager to teach youngsters the importance of being kind, determined, and unwavering in essential values and dreams.

Read More ›››

Retainers = Results: 3 Benefits of a Retainer Agreement

February 18, 2015 by:

Retainers = Results: 3 Benefits of a Retainer Agreement

When you hire a full-service marketing firm, you are buying the time, talent, and expertise of the agency staff, as well as their vendor and media relationships. There are a few ways to pay for these services, including variable hourly billing, flat-fee project-based billing, or a retainer agreement.

Read More ›››

Trust, but Vilify? Network News Anchors Sell Form, Not Substance.

February 14, 2015 by:

Brian Williams

I’m confused.

Global media outlets are anguished over the NBC Brian Williams story. Apparently, the eight million Americans who watch the nightly program, and I am one of them, have lost “trust” in the news. This loss snowballs down a hillside of interests; the anchor shamefully steps aside; trustworthy candidates fill in and audition for our loyalty; and NBC re-counts the $200 million in annual advertising revenue the show attracts. The New York Times then gravely tells us that the 23rd-most-trusted person in America has fallen to the 835th spot.

Read More ›››

The Fontastic Adventure: Pt. 4, Four Famous Fonts

February 12, 2015 by:

The Fontastic Adventure: Part 3, Welcome to Font Club

Don’t cry. You know it had to come to this sooner or later. This, friends, is the final installment of the world-renowned blog series, “The Fontastic Adventure.” On the Internet, there is never any shortage of lists going around. “Top 50 Albums of the Year,” “Best Viral Videos,” “Most Outrageous Celebrity Outfits,” “11 Animals Whose Faces Will Make You Fall in Love for the First Time All Over Again,” “35 best GIFs You’ll See Today,” all of buzzfeed.com. So, to add to the lysteria (see what I did there?), I’ve decided this last post should be a list. A list of four famous fonts. Get your selfie stick ready, because you are about to meet some serious A (through Z) list celebrities here (see what I did that time!?).

Read More ›››