March 15, 2013
OK, admit it, sometimes you think, “PLEASE stop posting random heart-tugging videos! I’ve got things to do, people.” But occasionally you watch one and, my god, it reaffirms your role as a human. You laugh with the video, you cry, and sometimes it moves you to hit the almighty “Share” button. Well, one such example is the “Pork Chop” video. It’s having quite the run, and deservedly so. Haven’t seen it? Click play below: The...
Read More ›››March 1, 2013
Brittany Duffy is finishing her senior year at the University of New Hampshire, where she studies communications. As a Calypso spring intern, Brittany has assisted the PR and marketing teams on various projects. She plans to pursue a career in fashion or sports PR as well as event coordinating.
Read More ›››February 28, 2013
Have you seen the new series on Netflix? Yes, I said NEW series on Netflix. It’s getting a bunch of critical acclaim, but in case you haven’t heard, it is called House of Cards and, I have to say, I am a big fan. I’m really helpless to resist because it was custom made for me. It’s the latest triumph of big data mining, conceived by Netflix by leveraging viewer data. According to Andrew Leonard at Salon.com in his...
Read More ›››February 21, 2013
Brittany Duffy is finishing her senior year at the University of New Hampshire, where she studies communications. As a Calypso spring intern, Brittany has assisted the PR and marketing teams on various projects. She plans to pursue a career in fashion or sports PR as well as event coordinating.
Read More ›››February 20, 2013
Calypso is (often and quietly) asked to provide clients with training in handling “the media” during a “crisis.” Often, that is, because smart corporate and political leaders don’t wait for their stock price, investor confidence, or voters’ support to collapse before engaging a proactive strategy. Quietly because today’s media can make a new crisis out of anything, including hiring a PR firm. Decades past saw little need for such quiet—“the media” was a local newspaper,...
Read More ›››February 19, 2013
Relax! You’ll be more productive. At least that’s what Tony Schwartz of The Energy Project thinks, and maybe we in the agency world would be wise to listen to him. Continue reading →
Read More ›››February 8, 2013
Internet Explorer knows that Gen Y-ers (myself included) are suckers for 90s nostalgia, and they’ve taken advantage of it in their brilliant new ad. If you grew up between 1980 and 2000, this spot likely has you flashing back to playing pogs at recess, wondering whether it was better to caulk the wagon or ford the river, and hoping your mom didn’t pick up the phone while you were trying to dial on to AOL. Continue reading →
Read More ›››February 5, 2013
There are organizations out there with very simple media relations policies: “No news is good news!” I dub these Chief Executive Ostrich Behaviors (CEOBs). Continue reading →
Read More ›››January 25, 2013
Picture this: you’re working on an important document—a report, proposal, etc.—and it has to go through multiple hands and revisions before deemed final... Continue reading →
Read More ›››January 21, 2013
The traditional holy grails of PR—largely print or analog—are rapidly declining in value in this increasingly digital world, while video motion graphics and animation techniques evolve into some of the most effective tools available for companies facing crisis or managing growth. Continue reading →
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