Calypso Communication\'s Blog

6 Ways to Attract and Retain Millennial Talent

March 18, 2015 by:

6 Ways to Attract and Retain Millennial Talent

In nearly every industry, the number of millennial job seekers is quickly growing. By 2020, Gen Y is on pace to outnumber Baby Boomers in the workforce. To stay competitive, it’s more important than ever for companies to employ strategies for attracting, managing, and retaining this rising talent pool.

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From the Creative Suite to the Frog Pond: Former Calypso Principal Publishes Children’s Book

February 27, 2015 by:

From the Creative Suite to the Frog Pond: Former Calypso Principal Publishes Children’s Book

It’s been said that when you have a good idea, you’ve got to jump on it, and in 2000 that’s just what a group of creative communications professionals did in founding Calypso.

Fifteen years later, fellow original Calypso team member, David Marshall, is taking another leap—jumping into a pond of lively and curious children’s book characters eager to teach youngsters the importance of being kind, determined, and unwavering in essential values and dreams.

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Retainers = Results: 3 Benefits of a Retainer Agreement

February 18, 2015 by:

Retainers = Results: 3 Benefits of a Retainer Agreement

When you hire a full-service marketing firm, you are buying the time, talent, and expertise of the agency staff, as well as their vendor and media relationships. There are a few ways to pay for these services, including variable hourly billing, flat-fee project-based billing, or a retainer agreement.

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Trust, but Vilify? Network News Anchors Sell Form, Not Substance.

February 14, 2015 by:

Brian Williams

I’m confused.

Global media outlets are anguished over the NBC Brian Williams story. Apparently, the eight million Americans who watch the nightly program, and I am one of them, have lost “trust” in the news. This loss snowballs down a hillside of interests; the anchor shamefully steps aside; trustworthy candidates fill in and audition for our loyalty; and NBC re-counts the $200 million in annual advertising revenue the show attracts. The New York Times then gravely tells us that the 23rd-most-trusted person in America has fallen to the 835th spot.

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The Fontastic Adventure: Pt. 4, Four Famous Fonts

February 12, 2015 by:

The Fontastic Adventure: Part 3, Welcome to Font Club

Don’t cry. You know it had to come to this sooner or later. This, friends, is the final installment of the world-renowned blog series, “The Fontastic Adventure.” On the Internet, there is never any shortage of lists going around. “Top 50 Albums of the Year,” “Best Viral Videos,” “Most Outrageous Celebrity Outfits,” “11 Animals Whose Faces Will Make You Fall in Love for the First Time All Over Again,” “35 best GIFs You’ll See Today,” all of buzzfeed.com. So, to add to the lysteria (see what I did there?), I’ve decided this last post should be a list. A list of four famous fonts. Get your selfie stick ready, because you are about to meet some serious A (through Z) list celebrities here (see what I did that time!?).

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Four Reasons Why Your Press Release Didn’t Get Picked Up

February 4, 2015 by:

Four Reasons Why Your Press Release Didn’t Get Picked Up

So you wrote a press release, sent it out to a list of reporters, and…crickets. Now you’re asking yourself the age-old question, “Why didn’t my press release get picked up?” Here are four common reasons that your press release ended up in the trash folder.

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6 Must-Read Books for Creatives and Communicators

January 23, 2015 by:

6 Must-Read Books for Creatives and Communicators

Facebook founder Mark Zuckerberg made headlines when he announced his New Year’s resolution to read one book every other week in 2015. Any communications professional knows it’s good practice to be well-read. Whether you plan to subscribe to Zuckerberg’s timeline or go at a more leisurely pace, here are six communications must-reads for the coming year.

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