Brandcredible the blog

All I Need to Know about Marketing I Learned at Summer Camp

October 3, 2014 by:

All I Need to Know about Marketing I Learned at Summer Camp

Imagine: you’re at summer camp, sleeping out on a mountain ledge under a canopy of bright, midsummer stars. This is the heart of the White Mountains, not a major metropolis, so the sky is unadulterated. It’s just layers upon layers of stars, and a whole lot of darkness in between. It’s vast. It’s immense. It’s boundless, this space above you.

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5 Things To Consider When Hiring a Marketing Firm

September 30, 2014 by:

5 Things To Consider When Hiring a Marketing Firm

As someone who has sat at both sides of the table, I have a unique perspective on selecting a marketing agency. Prior to joining Calypso, I was a restaurant and hotel owner and operator, and had the pleasure of vetting many marketing agencies trying to win my advertising dollars.

As the receiver of lots of marketing strategies, plans, and proposals, I’ve seen it all, and can boil it down to five things you should consider when hiring a marketing firm.

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CalypSoLoving: September

September 26, 2014 by:

CalypSoLoving September

Oh, September, you’re just brimming with possibility. As summer sees its way out, we’re embracing the new season here at 121 Bow Street.

As part of a new tradition, we’re asking a few lucky Calypso team members what they’re “CalypSoLoving” each month. What’s inspiring them to succeed in their creative communications work? What’s keeping their work fresh and focused? What did they discover that we might have missed in recent weeks? For September, we start with Marc, Houssam, and Tiffany.

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Lessons in Crisis Communications: What Market Basket Taught Us

September 24, 2014 by:

Lessons in Crisis Communications: What Market Basket Taught Us

It goes without saying that communications professionals will debate the recent Market Basket debacle for years to come.  While it’s stunning to see such an epic fail in this age of crisis-savvy experts, the lessons learned about company culture, executive mismanagement, and the lack of any discernible crisis communications strategy will long serve as classroom fodder for the next generation of PR experts. These lessons validate the common-sense guidelines companies should follow in any crisis:

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The Fontastic Adventure: Part 1, A Comprehensive History of Fonts…Exists.

September 19, 2014 by:

The Fontastic Adventure: Part 3, Welcome to Font Club

History is great and the history of fonts is a good one, but it’s also a long one. It’s filled with mechanical marvels, polarizing figures, great engineering feats, and bitter rivalries. Don’t worry though, the point of this post is not to school you. There are no pop quizzes and you can totally put gum under your desk, although: gross. This post is to let you know that there is a history.

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“But We Have a White Paper!” Why Good Content Isn’t Enough

September 15, 2014 by:

“But We Have a White Paper!” Why Good Content Isn’t Enough

Content marketing is hot right now. Marketers and businesses alike love the idea of pulling customers in with compelling blog posts, videos, and infographics—rather than pushing themselves out with interruptive ads and messages that just get between customers and what they’re really seeking. (You know the feeling. The last thing you want to see when you’re looking for coverage of the latest iPhone release is an auto-play commercial for Crest Whitestrips.)

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Calypso Captured: Sarah Grazier’s Instagram Takeover

September 12, 2014 by:

Calypso Captured: Daniel Snyder's Instagram Takeover

We’re loosening the reins on our agency Instagram account and passing the login credentials along to a different team member for an entire week. First up is our VP of Strategic Communications, Sarah Grazier. At Calypso, Sarah directs agency PR and media outreach, and also leads the PR team in overseeing strategic guidance, social media management, crisis communications support, and proactive media relations for our clients.

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5 Ways to Secure a Webinar Win

September 2, 2014 by:

5 Ways to Secure a Webinar Win

A winning webinar can be a useful instrument for content marketers. A successful webinar takes time to produce, practice, and perform, but it has the potential to reach a targeted audience and secure you a coveted position as a thought leader. We know you have valuable content to share, but its organization and delivery are just as important as the content itself.

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Less Marketing, More Publishing: The Value of Content

August 29, 2014 by:

Less Marketing, More Publishing: The Value of Content

In the last few years, the marketing landscape has completely transformed. Companies can’t scream for attention through ads, commercials, cold calls, and direct mail anymore; consumers have learned to tune these interruptive marketing tactics out. Nowadays, the digitally empowered customer self-educates before making a purchase decision. Basically, if they’re less than impressed by your website and can’t find what they’re looking for, chances are they’ll move on to the next (your competition).

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