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Marketing Content: If you’ve got it, Flog it!

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6 Responses to Marketing Content: If you’ve got it, Flog it!

  1. Mandy says:

    While I don’t LOVE the term flog, I think the point here is really to maximize your content. We counsel clients with the same thing – don’t *just* use a survey for a press release. Make sure it’s included in sales presos, Webinars, proactive pitches and marketing materials, as relevant. It’s about leverage.

  2. Sarah says:

    I think “flogging” is more deceptive than just promoting your own content. It’s about transparency–readers need to be aware that your content is your own, if you’re going to build trust with them. If someone is writing or posting on behalf of a business (as many people in the social marketing sphere are), that should be clear. As you note, there’s nothing wrong with promoting your own content, but there’s got to be more there if you want to be a go-to source rather than just a commercial voice.

  3. Matthew Kruchko says:

    The key is not to pus the entire story through all channels. Based on your targeted audience’s social grid share different elements of story through different channels so if they interact the value will build.

  4. Christine Bowman (@girlgoesboom) says:

    Crazy. I was just thinking about this the other day. I do write valuable content and it occurred to me that I am doing myself an huge injustice by promoting it once time on Facebook, Twitter, and Linkedin. This is EXACTLY what I needed to hear. Thank you so much. Now, back to my triple soy latte and Mac.

  5. Parry Headrick says:

    @Sarah, great point. Whenever sharing content for a client I’ll always indicate that — and, frankly, I won’t do much “flogging” for a client. Once = duty done.

    @Matthew – slicing and dicing for the relevant audience is absolutely part of the plan. We recommend this for clients, and practice it ourselves.

    @christine — you’re welcome. Go forth and prosper!

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