Calypso Communication\'s Blog

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Kevin Stickney

Kevin serves as strategic advisor to all clients, pairing thoughtful industry insight with a strong business development accountability. He has thirty years of executive-level experience in managing complex public affairs issues involving environmental technology and a range of other industries. He is an expert in national media relations strategies and comprehensive employee, investor, and marketing communications programs for legislative, labor, and regulatory matters; manufacturing sectors; service sector businesses; and capital project business development.

Matching Your Message to the Money: Marketing a Startup to Investors

April 26, 2010 by:

The following article is the most recent installment of Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online here.

The distressed economy has been especially tough on entrepreneurs. As if it’s not hard enough to perfect new technology, protect complex intellectual property, and develop intricate global sales channels.

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Managing Your Brand: Don’t Wait for Crisis

March 22, 2010 by:

The following article is the most recent installment of Calypso’s regular column in the Portsmouth Herald Business Monday section. It can also be viewed on Seacoast Online here.

A durable brand is complicated and elusive …; just ask Tiger Woods or Akio Toyoda. Six months ago, both men thought their family — and safety-infused brands were safely entrenched.

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Kleiner Perkins on Competition

March 12, 2010 by:

I attended a great seminar last night at MIT in which Ray Lane, a Managing Partner at KP and colleague of Al Gore, gave a thoughtful (and alarming) presentation on global energy.

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Branding and Private Equity

February 2, 2010 by:

I’m always surprised that more private equity and venture capital firms skip major conferences such as RETECH (this week, D.C.), especially when their portfolio investments in the sector -

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